Trattamento dei Dati Personali

Informativa sulla Privacy

Informativa resa ai sensi degli artt. 13 e 14 del Regolamento (UE) 2016/679 (GDPR) a chi interagisce con il sito smartmediaworld.net.

Last updated: to be defined at publication.

1. Data Controller

The Data Controller for the personal data collected through this site is:

SmartMedia S.r.l.
Via della Lucchina, 96 – 00135 Rome (RM), Italy
VAT / Tax Code: 08168931007
Phone: +39 06 85301860
Email: informazioni@smartmediaworld.net

⚠️ TODO: add the certified email (PEC) address, REA registration number and — if appointed — the contact details of the Data Protection Officer (DPO). This information is not currently available in the project materials and must not be invented.

SmartMedia also operates through its international units SmartMedia USA, Inc. (Miami, FL) and OOO SmartMedia Russia (Moscow). Unless otherwise indicated, data collected through the smartmediaworld.net site is processed by SmartMedia S.r.l. as Data Controller.

⚠️ TODO: confirm whether the USA and Russia offices independently process data collected locally (if so, they must be listed as independent controllers or joint controllers, with their respective contact details).

2. Contact details

For any request regarding the processing of personal data, you can write to informazioni@smartmediaworld.net. For sales inquiries: commerciale@smartmediaworld.net; for technical support: assistenza@smartmediaworld.net.

3. What data we collect and for what purposes

Purpose	Data processed	Legal basis
Responding to requests sent through the contact forms (Contacts, Virtual DEMO, Work With Us, PNRR grant requests)	Name, email, phone number, message content, CV if provided	Pre-contractual measures at the data subject’s request (GDPR art. 6.1.b) / legitimate interest in responding (art. 6.1.f)
Managing the business and after-sales relationship (RMA, DOA, support)	Contact and identification data, data relating to purchased products	Contract performance / legal obligations (art. 6.1.b, 6.1.c)
Site browsing and technical cookies	Consent preferences, technical browsing data	Legitimate interest / obligation to ensure the service functions (art. 6.1.f)
Preference, statistics and marketing cookies (maps, videos, any analytics tools)	See Cookie Policy	Data subject’s consent (art. 6.1.a), revocable at any time

4. Retention period

Data collected through the contact forms is retained for the time necessary to handle the request and, subsequently, for the period required by legal obligations (e.g. statute-of-limitation periods, tax and accounting regulations for business relationships). Data processed on the basis of consent (non-technical cookies) is retained for the period indicated in the Cookie Policy, unless consent is withdrawn earlier.

⚠️ TODO: define and specify exact retention periods (in months/years) for each data category, based on the Controller’s internal policies.

5. Processing methods

Processing is carried out using IT and telematic tools, following logic strictly related to the purposes indicated, and with the adoption of technical and organizational security measures adequate to prevent unauthorized access, loss or destruction of data.

6. Data processors and recipients of data

Data may be shared with parties acting as Data Processors under art. 28 GDPR, including, by way of example, the site’s hosting provider and the email and communication service providers used by the Controller.

⚠️ TODO: add the updated named list of external Data Processors (e.g. hosting company, email/PEC provider, any CRM), not present in the project materials.

Data is not disclosed to the public and is not transferred outside the European Economic Area, except as indicated in the Cookie Policy for third-party services that may be activated with user consent (e.g. Google, Meta), which may involve transfers outside the EU with the safeguards provided under Chapter V of the GDPR.

7. Third-party services used by the site

The site may include third-party content (maps and videos), loaded only after obtaining user consent via the cookie banner:

Google Maps (Google LLC) — displaying company locations;
YouTube (Google LLC), via the privacy-enhanced domain youtube-nocookie.com — video playback.

Any additional statistics or marketing tools (e.g. Google Analytics, Microsoft Clarity, Meta Pixel) are technically set up but are not active at the time this notice is published: if activated in the future, they will be loaded only with prior consent, as described in the Cookie Policy, which will be updated accordingly.

8. Data subject rights

As a data subject, you have the right to obtain from the Controller, in the cases provided for, access to your personal data (art. 15), rectification (art. 16), erasure (art. 17), restriction of processing (art. 18), data portability (art. 20), as well as the right to object to processing (art. 21) and to withdraw consent at any time, without affecting the lawfulness of processing based on consent given before withdrawal (art. 7.3). You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali) (www.garanteprivacy.it).

9. How to exercise your rights

You can exercise the rights described above at any time by sending a request to informazioni@smartmediaworld.net or by post to the registered office address indicated in point 1. For choices relating to non-technical cookies, you can also independently use the “Cookie Preferences” link in the footer of every page of the site, which lets you change or withdraw consent at any time without needing to contact us.

10. Cookies

For detailed information on the cookies used by the site, their purposes and how to manage consent, see the Cookie Policy.