Digital Signage Software and Hardware Solutions for Supermarkets and Shopping Centers.
2021: the year of “Phygital”, a new frontier for retail and large-scale distribution
The term “Phygital” comes from combining the English words Physical and Digital, and refers to a new experience blending the physical and the digital, to give end customers a more engaging experience, a mix of digital and sensory. The retail and large-scale distribution sectors underwent significant crisis and change during 2020 due to the pandemic, driving the evolution of e-commerce and of interactive digital systems that, within the physical store, help with social distancing while improving communication and interaction with the customer.
Engaging the consumer at the point of sale means creating interactions with the device they’re holding — their smartphone — expanding and enriching the shopping experience with online content in order to increase engagement and provide fuller information during the purchase decision. One of the technologies set to play an increasingly central role in the shopping experience in shopping centers and retail stores is Digital Signage, used to manage multimedia content in shop windows and inside stores.
The large LFD screens found in shopping centers are used to present offers and services (with schedulable, remotely manageable communication via Digital Signage software) and also link to customers’ own smartphones. Furthermore, using QR codes in communications on large LFD screens lets customers with a smartphone scan the code and get a direct link to the site, the offer, or the video, which can also be viewed on their own device. QR code use is widespread in China to activate interaction between the smartphone and physical space, while in Europe it has been spreading due to the need to reduce contact in public environments.
“Digital shop windows” via digital signage software already display products for sale and come alive through images, videos, offers, social content, catalogs, games and polls, but they will become increasingly interactive, with the ability to order merchandise from an outdoor digital kiosk, booking items for later delivery in-store or to external lockers, limiting access for health-safety reasons.
SmartMedia Digital Signage devices for shopping centers and retail stores
21.5″ SANITIZING KIOSK – SHOPPING CENTER ENTRANCE — 21.5″ display for Digital Signage – non-touch – with an integrated automatic sensor-activated dispenser for hand-sanitizing gel. Ideal for access to classrooms and shared spaces. Wall or floor-stand installation. Optional: wrist temperature detection. PDF download, Play video.
LFD MONITOR for Digital Signage — Large-format LFD monitors for Digital Signage applications, equipped with Digital Signage software for remote multimedia content management. PDF download.
INDOOR INTERACTIVE KIOSKS – Digital shop windows for retail stores — A wide range of SmartMedia indoor interactive multimedia kiosk models. Bright displays that can be managed remotely, thanks to the included Digital Signage software, for simpler, more effective communication in retail stores and waiting rooms. Available in various colors, they are customizable, and some models have brochure holders combining digital and traditional print communication.
OUTDOOR INTERACTIVE KIOSKS — SmartMedia’s outdoor digital interactive kiosks, IP65 or IP66 certified, are powerful tools for visual and interactive communication, designed for continuous 24/7 operation. Available single-sided or double-sided, in multiple formats to cover different needs. Customizable per project.